Understanding the importance of trademark monitoring
Lets start with an example; you are a brilliant innovator who create a novel product,
something that is a breakthrough in the industry, you share it with your friends and
associates, who cheer you on the marvel you have created and are excited for you to
share it with world. Now suppose you wake up one day and find out an exact product
in the market, has been launched and shared across multiple users already, with a
different name, a different “owner” and a completely different company.